| ‘95全国足球甲A联赛上海赛区观众人数剧增的原因探析 |
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| 引用本文： | 何志林,李豫东.‘95全国足球甲A联赛上海赛区观众人数剧增的原因探析[J].上海体育学院学报,1996,20(2):11-16. |
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| 作者姓名： | 何志林 李豫东 |
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| 作者单位： | 上海体育学院球类系，上海体育学院球类系 200438 上海，200438 上海 |
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| 摘 要： | 运用问卷调查法,且结合体育市场营销理论,对’95全国足球甲A联赛上海赛区观众人数剧增的原因进行探析。结果发现,产品、价格、渠道、促销、公共关系等五个因素,促进了’95上海球市的繁荣。
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| 关 键 词： | 足球 甲A联赛 上海 观众 市场营销 |
Analysis on Rapid Increase of Audience Number in Shanghai Competitions of the 1995 National Football League A |
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| He Zhi -lin Li Yu -dong.Analysis on Rapid Increase of Audience Number in Shanghai Competitions of the 1995 National Football League A[J].Journal of Shanghai Physical Education Institute,1996,20(2):11-16. |
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| Authors: | He Zhi -lin Li Yu -dong |
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| Abstract: | By questionaire and using sports marketing theories, the authors analyze the causes of rapid increase in audience number during Shanghai competitions of the 1995 National Football Leabue A.They find that the sports products , price, marketing, sales and public relations are the factors which promote the prosperity of the 1995 Shanghai football market. |
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| Keywords: | football league A Shanghai audience marketing |
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