| 试论体验营销的应用问题 |
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| 引用本文： | 李文英.试论体验营销的应用问题[J].安阳师范学院学报,2005(4):126-127. |
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| 作者姓名： | 李文英 |
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| 作者单位： | 安阳师范学院,工商管理系,河南,安阳,455000 |
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| 摘 要： | 体验营销作为21世纪最新和最有价值的营销方式和理念,有着自己独特的内涵和应用条件,但在目前实践中还存在多种不足.企业在实施体验营销时要遵循科学程序,并运用多种方式,才能达到赢取市场的目标.
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| 关 键 词： | 体验经济 体验营销 类型 |
| 文章编号： | 1671-5330(2005)04-0126-02 |
| 收稿时间： | 2005-01-19 |
| 修稿时间： | 2005年1月19日 |
The Disscuss on Accuplication of Expericiential Marketing |
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| LI Wen-ying.The Disscuss on Accuplication of Expericiential Marketing[J].Journal of Aayang Teachers College,2005(4):126-127. |
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| Authors: | LI Wen-ying |
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| Institution: | Business Management Department of Anyang Teachers College,Anyang 455000,China |
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| Abstract: | As a new and valuable marketing concept, experiential marketing isdifferent from other marketing concepts. The enterprises should realize andunderstand it correctly. Only they apply experiential marketing by many meansaccording to the scien- tific process, the enterprises can gain the competitiveadvantage in fierce market competition. |
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| Keywords: | experiential economics experiential marketing type |
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