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A Comparison of Three Approaches to Electronic Media Diaries
Authors:Ann Neville Miller  William Kinnally  Elizabeth Montano  Lexi Robinson
Institution:1. University of Central Florida;2. University of Miami School of Law;3. Pierson Grant Public Relations
Abstract:This project compared the richness of reporting and reflection of three approaches to electronic media diaries. For 1 week, 145 students were randomly assigned to keep daily diaries about their media use and perceptions of media content using one of three methods: (a) a traditional daily journaling approach conducted online, (b) an experience sampling method (ESM) approach that combined daily journaling with multiple daily message prompts, and (c) an approach that combined online peer-group discussion with online daily journaling. The goal was to determine if the supplementary diary activities yielded more detailed, emotive, and cognitive responses. Diary content was analyzed using traditional manual content analysis and linguistic software. Results indicated that the ESM condition elicited less cognitive- and affective-oriented language than the other conditions. The group discussion condition evidenced some advantage over the diary-only group in terms of number of media channels and specific content mentioned.
Keywords:Experience Sampling Methods  Media Diaries  Media Effects
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