新疆干果出口贸易现状及对策的研究

运用对比分析的方法和国际营销理论对新疆干果的出口规模、出口国别以及影响出口贸易发展的因素做了分析研究。发现新疆干果出口总量少,初级产品多,新疆干果的品牌国际竞争力比较弱等问题。因此需要政府和企业通过加强新疆干果基地建设,提高干果的技术含量,加强出口贸易的基础设施建设,做好新疆干果品牌宣传等措施来促进新疆干果的出口。

The Research on Present Situation and Countermeasure of Xinjiang Dry Fruit Export Trade

Using the method of comparison analysis and international marketing theory to analyze export scale and export country of Xinjiang dry fruit, the author analyzed the factors affecting the development of export trade, the analysis shows that the number of export of Xinjiang dry fruit less. but there are many primary products in exporting and Xinjiang dry fruit brand in international competitiveness is weak etc. Therefore, the government and enterprises must strengthen the base construction of Xinjiang dry fruit, improve the teehnology content of dry fruit, strengthen the construction of infrastructure and publicity Xinjiang dried fruit brand to promote the export of Xinjiang dry fruit.