| 报业产业化运作的行业制衡 |
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| 引用本文： | 唐陟.报业产业化运作的行业制衡[J].湖南大众传媒职业技术学院学报,2003,3(2):63-65,90. |
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| 作者姓名： | 唐陟 |
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| 作者单位： | 四川大学,广播电视新闻研究所,四川,成都,610064 |
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| 摘 要： | 中国报业市场目前存在报纸虚报发行量和压低广告价格的无序竞争现象。产业化运作的无序竞争呼唤着行业的制衡机制。推行“发行量稽核制度”和“广告代理制度”有相当积极的意义。只有建立这两项完善的制度，中国报业市场才有可能做大、做强。
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| 关 键 词： | 中国 报业 产业化运作 行业制衡机制 无序竞争 发行量稽核制度 广告代理制度 |
| 文章编号： | 1671-5454(2003)02-0063-03 |
Two Basic Norms of the Chinese Newspaper Industry |
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| TANG Zhi.Two Basic Norms of the Chinese Newspaper Industry[J].Hunan Mass Media Vocational Technical College(Mass Media),2003,3(2):63-65,90. |
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| Authors: | TANG Zhi |
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| Abstract: | There are many difficult problems that should be solved by the Chinese newspaper industry. The main topic of the present paper is that two professional systems, regulation of advertising agency and auditing system of circulation, should be built up in the Chinese newspaper industry as soon as possible to ensure healthy development of the industry. |
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| Keywords: | audit system of circulation regulation of advenising agency newspaper industry |
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