Book Distribution in the Arab World |
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Authors: | Jan-C Eschweiler Axel Goehler |
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Institution: | (1) Newmex Consulting GmbH, Rothenbaumchaussee 95, 20148 Hamburg, Germany |
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Abstract: | Business opportunities in international markets are largely determined by accessibility, transparency, and legal frameworks
fair to all parties concerned. Arab book markets in principle offer a tremendous potential with more than 300 million readers
sharing one common language. Besides unsolved censorship issues, problems with money collection, and differing regulations,
however, the lack of a uniform book distribution system is the most critical hurdle for the development of a common Arabic
book market. Most importantly, there is no comprehensive database containing accurate content briefs, background information
on authors, ISBN numbers, and publisher company information as well as all relevant commercial data such as book prices, weight,
logistics terms, and availability. Authors and publishers are hard hit as they often need to organize book transportation,
delivery, and invoice collection on their own. At present, “selling book fairs” in the Arab world—with the exception of Abu
Dhabi International Book Fair—present themselves as crowded book bazaars rather than executive meeting points. The authors
of the article, however, are anticipating change: New distribution initiatives will soon interlink regional Arabic markets
and create unique growth and profit opportunities. |
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