高校公共危机事件中舆情控制与媒体公关

中国社会转型期的高校，公共危机事件多发，有效的舆情控制和媒体公关是成功化解危机的重要环节。本文从高拉公共危机事件的戍因及特点分析，认为高校公共危机事件中有效舆情控制是成功化解危机的前提．积极的媒体公关是化解危机和危机事件后高校形象修复的基本途径。

Public Opinions Control and Public Relations with the Media in Universities

Frequent public crisis events come to be an obvious feature in Chinese universities;hence an effective control of public opinion and the PR media would be an important link that will defuse the crisis successfully.Based on the cause of formation and characters of the public crisis events,this paper suggests that the effective public opinions control should be a premise and actively dealing with public relations with the media should be a basic approach to neutralize the crisis successfully as well as to repair the school image.