| 高等职业技术教育的营销观 |
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| 引用本文： | 兰炜.高等职业技术教育的营销观[J].兰州石化职业技术学院学报,2003,3(4):53-55. |
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| 作者姓名： | 兰炜 |
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| 作者单位： | 兰州石化职业技术学院,人文社会科学系,甘肃,兰州,730060 |
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| 摘 要： | 站在广义营销的角度，尝试把市场营销学的基本原理和方法导入对高职教育的研究当中，从市场营销的立场和观点出发对高等职业技术教育的办学理念、专业设置与调整、招生及就业、管理体制、教学改革等重要问题进行新的思考和分析，以求拓展对高等职业技术教育规律的认识。
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| 关 键 词： | 职业教育 市场营销 办学理念 |
| 文章编号： | 1671-4067(2003)04-0053-03 |
| 修稿时间： | 2003年10月11 |
Market Outlook on Advanced Enducation of Vocational Technology |
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| LAN Wei.Market Outlook on Advanced Enducation of Vocational Technology[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2003,3(4):53-55. |
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| Authors: | LAN Wei |
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| Abstract: | From the point of view of the broad sense market,the auther tries to apply the fundamentals and methods of marketing to the advanced vocational education research.Starting with the market stand and viewpoint,the author reflects on some important problems and analyses them so as to improve the knowledge on the education law of advanced vocational technology,such sa the guiding principle of running a school,specialities offer and revision,enrolment and employment,management system,and teaching reforms etc. |
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| Keywords: | vocational education market education idea |
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