| 高校体育消费市场的开发策略 |
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| 引用本文： | 陈惜娜. 高校体育消费市场的开发策略[J]. 体育科技文献通报, 2012, 20(11): 104-105 |
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| 作者姓名： | 陈惜娜 |
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| 作者单位： | 广州大学体育学院,广东广州,510006 |
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| 摘 要： | 体育消费是现代生活消费的一部分，我国各地高校相对集中的特点形成高校体育消费市场的可开发性，扩大体育人口，刺激体育消费；细分消费市场，满足不同消费群体需求；利用网络信息的宣传，提高消费意识是开发高校体育消费市场的策略。
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| 关 键 词： | 体育消费 市场 策略 |
The Marketing Strategies of College Sports Consumption |
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| CHEN Xi-na. The Marketing Strategies of College Sports Consumption[J]. Bulletin of Sport Science & Technology, 2012, 20(11): 104-105 |
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| Authors: | CHEN Xi-na |
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| Affiliation: | CHEN Xi-na School of Physical Education and Sports Science,Guangzhou University,Guangzhou 510006,China. |
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| Abstract: | Sports consumption is a part of the modern life consumption. Because the universities and colleges are concentrated in China, sports consumption market can be developed. Extending sports population and stimulating sports consumption, subdividing to consume a market and satisfying a dissimilarity consumption community need. The publicity that makes use of network information, raising consumption consciousness develops the marketing strategies that sports consumption in college and university. |
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| Keywords: | sport consumption market strategy |
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