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OPINION RESEARCH IN EAST GERMANY A Challenge to Professional Standards
Authors:Sieger  Karin
Abstract:The paper discusses some of the issues complicating opinionresearch in the GDR and considers the effectiveness of a numberof techniques as well as the degree to which they can yieldreliable results. One of the main problem areas is the previouslyinstitutionalized character of public attitude studies duringSED–rule and their role in the sociopolitical advancementof socialist society. Given the enormous shift in voting intentionbefore the first gerneral election in 58 years on 18 March 1990,a comparison of trend data taken from a number of polls conductedbetween the end of November 1989 to 17 March 1990 clearly indicatesthe unstable situation at the outset and subsequent shift inattitudes toward political alternatives. It is argued that overall,poll results were successful in presenting a snapshot of viewsas they were at the time of the interview, and that as the electiondrew nearer, the trend gave a clear indication of the likelyoutcome.
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