浙江省金华市经营性健身房现状的调查与分析

通过问卷调查法、访谈法、文献资料法,从利润视角对浙江省金华市经营性健身房现状进行了调查、分析,并且提出若干建议,旨在为体育产业的发展和业内人士的管理和经营等方面提供参考.调查结果：金华市经营性健身房年收入4～70万元左右,年耗费2万～40万左右,年利润2～30万左右,等等.若干建议：1.采取相应的措施,吸引女性消费者进入经营性健身房;2.挖掘经营性健身房的配套经营商品收入的潜力;3.加强对各项耗费系统化的管理,探索降低耗费的方法.

Investigation and analysis of present situation of commercial gymnasium in Jinhua, Zhejinag

With several methods such as questionqire,investigation,experts visiting and literature review,this essay investigates and analyzes the present situation of Jinhua's commercial gymnasium in Zhejinag viewing from the perspective of benefit,which purpose is to provide references to the insiders for their administration,management,sales,etc.The present situation lies in that the income of Jinhua's commercial gymnasium is among 40,000 yuan and 70,0000 yuan;the expenditure is among 20,000 yuan and 400,000 yuan;the benefit is among 20,000 yuan among 30,0000 yuan,and so on.Several suggestions are as follows:(1)attracting female consumers entering commercial gymnasium by using some effective methods;(2)excavating the potential of commercial gymnasium subsidiary commodities;(3)strengthening systemically administration and management of expenditure items,and exploring the method of how to decrease the expenditure.