| 制约我国运动鞋品牌发展的主要因素及对策研究 |
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| 引用本文： | 张煜.制约我国运动鞋品牌发展的主要因素及对策研究[J].成都体育学院学报,2005,31(4):41-44,55. |
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| 作者姓名： | 张煜 |
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| 作者单位： | 西南财经大学,四川,成都,610074 |
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| 摘 要： | 通过分析国外著名品牌的成功因素,发现优秀的品牌营销能力和深厚的科技研发能力是其成功两大基本因素.以此来审视国内运动鞋生产企业的发展现状,发现制约国内品牌的发展因素,在指出的制约因素基础上,提出改进对策.
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| 关 键 词： | 运动鞋 品牌营销 科技研发 现状 对策 |
| 文章编号： | 1001-9154（2005）04-0041-05 |
| 收稿时间： | 2005-05-08 |
| 修稿时间： | 2005-05-08 |
Analysis on Restrict Factors of Brand Development of Sports Shoes in China and Its' Countermeasures |
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| ZHANG Yu.Analysis on Restrict Factors of Brand Development of Sports Shoes in China and Its'''' Countermeasures[J].Journal of Chengdu Physical Education Institute,2005,31(4):41-44,55. |
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| Authors: | ZHANG Yu |
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| Abstract: | By analyzing the history of foreign well-known brand, the writer finds the two basic factors of success: excellent ability of marketing and deep abilities of research and development by science and technology. Therewith analyzes the current situation of domestic business enterprise, finds some restrict factors and puts forward some countermeasures. |
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| Keywords: | Sports shoes marketing of brand research and development by science and technology current situation countermeasures |
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