| 从公共关系视野看高校形象管理 |
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| 引用本文： | 罗江.从公共关系视野看高校形象管理[J].合肥教育学院学报,2009(1):120-123. |
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| 作者姓名： | 罗江 |
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| 作者单位： | 安徽经济管理学院贸易经济系,合肥230059 |
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| 基金项目： | 基金项目：安徽行政学院、安徽经济管理学院“强化公关形象,构建和谐校园”科研课题（YJKT0715）阶段性成果. |
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| 摘 要： | 加强高校公共关系形象塑造和管理是实现校园和谐的迫切要求，在社会和公众中树立良好的公共关系形象是高校提高自身，求得发展的重要途径。树立起良好的公共关系形象不仅可以为高校创造发展机会，还可以增强高校的教育力量，为高校的自主发展提供持久的动力。
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| 关 键 词： | 公共关系 形象管理 形象调研与分析 |
Investigation and Management of College Public-Relation Images |
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| Authors: | LUO Jiang |
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| Institution: | LUO Jiang (Dept. of Trade and Economics, Anhui Economic Management Institute, Hefei 230059, China) |
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| Abstract: | It is the urgent demand for universities and colleges to enhance both the figuring of public re- lations and inner management, and finally achieve the harmony of whole campus. One of the important ways for universities and colleges to achieve self-improvement and long-term development is to build up favorable public-relation images both in the society and in the public. Building up favorable public-re- lation images can not only provide opportunities for colleges to advance, but also enhance the educa- tional ability and offer permanent impetus for college＇s independent development. |
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| Keywords: | public relations image management image investigation and research |
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