县级电大核心能力分析及战略选择

学校核心能力是指居于核心地位并能产生竞争优势的要素作用力。县级电大的核心能力包括:(1)市场和事业的开拓能力;(2)对消费者消费回报期望的贡献能力;(3)阻挡竞争者模仿的能力。县级电大需要培育与发展的核心能力包括:(1)教学资源整体优势;(2)校园文化建设;(3)多元化非学历教育——社区教育。依据战略选择SWOT(Strength优势、Weakness劣势、Opportunity机会、Threat威胁)分析方法,县级电大的战略选择可分为成长型战略、先稳定型而后转向成长型战略、紧缩型战略及多元化战略。

On the Core ability of the County Radio and TV University and the Strategic Choice

The core ability refers to the essential factor, which is in the core status and will have the advantage in the competition. The county radio and TV University's core ability includes: (1) the development ability of the market and enterprise; (2) the contribution ability to the consumers' expense repayment expectation; (3) the ability of preventing the competitors from imitation. The core ability that the county radio and TV University needs to cultivate and develop includes: (1) the overall superiority of the teaching resources; (2) the construction of campus culture: (3) the multiplex non-school record education--community education. Based on the analytic method of the strategic choice SWOT (Strength, Weakness, Opportunity, Threat), the strategic choice of the county level TV University can be divided into the growth strategy, the stability -growth strategy, the contraction strategy and the multiplex strategy.