| 修辞手法在广告英语中的运用 |
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| 引用本文： | 邱凌云. 修辞手法在广告英语中的运用[J]. 山西广播电视大学学报, 2007, 12(2): 53-54 |
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| 作者姓名： | 邱凌云 |
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| 作者单位： | 武汉科技学院外语系,湖北,武汉,430073 |
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| 摘 要： | 广告英语在英语文体中作为一种独特的语类,在修辞表现形式上也有其独特性。文章运用大量的实例对这一现象作初步的探讨。
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| 关 键 词： | 广告英语 修辞手法 修辞特点 |
| 文章编号： | 24353283 |
| 修稿时间： | 2006-11-25 |
On Rhetorical Characteristics of Advertising English |
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| QIU Lingyun. On Rhetorical Characteristics of Advertising English[J]. Journal of Shanxi Radio & Tv University, 2007, 12(2): 53-54 |
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| Authors: | QIU Lingyun |
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| Affiliation: | Foreign Languages Department of Wuhan University of Science and Engineering, Wuhan, Hubei, 430073, China |
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| Abstract: | Advertising English,which is accepted as a special style in English,has its own rhetorical characteristics.This article discusses through examples those features in rhetorical devices. |
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| Keywords: | advertising English rhetorical skills rhetorical characteristics |
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