基于“互联网+”的多元老年旅游开发模式研究

随着人口老龄化的加剧,针对老年人的旅游产品供不应求,但针对老年旅游的网络平台及旅行社少之又少。文章针对当下老年旅游市场发展程度不高、与互联网结合程度不够等问题展开研究。立足于现有老年旅游市场基础,根据老年人群特点,把老年旅游市场进行了细分,对老年人旅游市场的需求特点进行深刻的调研和分析,得出了老年旅游市场的需求特点,进而阐述了当下老年旅游市场开发已具备及未具备的条件,最后突出了其开发重点及具体开发方式方法。所提出的新型互联网老年旅游平台,有利于旅游资源的均衡使用,促进老年人旅游业的发展,增加服务产业收益,具有良好的经济意义及社会意义。

Research on the Development Mode of Multi-aged Tourism Based on "Internet+"

As the population ages,the demand for tourism products for the elderly is in short apply.But there are few online platforms and travel agencies that provide services for them.This paper studies some issues,including the lack of the current development of the elderly tourism market and integration with the Internet and so on.First of all,based on the existing elderly tourism market and the characteristics of the elderly group,it divides the tourism market in detail.Secondly,it carries out in-depth research and analysis on the characteristics of the demand of the elderly tourism market,and derives the characteristics of its needs.Furthermore,this paper expounds the conditions that the current development of the elderly tourism market has and does not have,and finally highlights the focus and methods of development.The proposed new Internet travel platform for the elderly is conducive to the evenly use of tourism resources,reducing the burden on their children,promoting the development of tourism for the elderly,and increasing the income of the service industry.It has good economic and social significance.