中国行业协会品牌评估指标体系初探——基于品牌评估CE模型

行政体制改革促使行业协会提高自身竞争力,完成从政府职能向市场功能的转变。文章按内容、对象不同集合成政府服务与行业会员服务两大模块,提出调适服务模块的“对象体验”“文化表达”品牌评估CE模式,并概括出呈现形态、工作方式统一,量化可操作的三级评估指标体系。

A Preliminary Study on the Brand Evaluation Index System of China Industry Association——Based on the CE Model of Brand Evaluation

The reform of administrative system urges the trade association to improve its competitiveness and complete the transformation from government function to market function.According to the different contents and objects,this paper synthesizes the two modules of government service and industry member service,puts forward the CE model of"object experience"and"cultural expression"brand evaluation of the adjustment service module,and summarizes the three-level evaluation index system with unified presentation form,work mode and quantitative operation.