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社会性别形象的主体建构
引用本文:王昕.社会性别形象的主体建构[J].青海师范大学学报(哲学社会科学版),2010,35(4):44-47.
作者姓名:王昕
作者单位:中国人民大学,社会学系,北京,100872
摘    要:人们一直为生理区别和社会文化传统所制约,并形成了特定的社会性别形象。由市场主导、媒体强化的消费却改变了这一切,成为社会性别形象进行主体建构的动力。它使原本固定的社会性别形象成为可消费的商品,人们因此有了选择的空间,选择强化了个人的主体性,又创造出更多的社会性别形象,这就是社会性别形象主体建构的内在逻辑。

关 键 词:主体建构  社会性别形象  消费  选择  主体性

The Subjective Construction of Gender Image
WANG Xin.The Subjective Construction of Gender Image[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2010,35(4):44-47.
Authors:WANG Xin
Institution:WANG Xin (Sociology Department of Renmin University of China,Beijing 100872,China)
Abstract:A society holds its specific gender images often followed physiological features and socially cultural traditions.Consumption,however,with the characteristic of market dominance and media enhancement,has changed it and impelled the subjective construction of' gender images,which made gender images consumable.Hence persons have opportunities to make choices which strengthen individuals' subjectivities and have the possibility to create more gender images.This is the internal logic of the subjective construction of gender image.
Keywords:subjective construction  gender image  consumption  making choices  subjectivity
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