| 旅游形象定位的多维视角透视--以南阳市卧龙区为例 |
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| 引用本文： | 谭颖华.旅游形象定位的多维视角透视--以南阳市卧龙区为例[J].南阳师范学院学报,2005,4(6):79-83. |
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| 作者姓名： | 谭颖华 |
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| 作者单位： | 肇庆学院,政法系,广东,肇庆,526061 |
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| 摘 要： | 区域旅游形象由地方性和受众共同影响，但在实践中，它还受到行政区划、旅游形象层次性等多方面的影响。根据南阳卧龙区的实际情况，发现在其旅游形象定位中必须综合考虑到多方视角，才能准确、合理而又科学地对它定位。
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| 关 键 词： | 区域旅游形象 多方视角 南阳市卧龙区 |
| 文章编号： | 1671-6132(2005)06-0079-05 |
| 修稿时间： | 2005年3月26日 |
Perspective of the localization of tourism image in multi-angle of view--An example of Wolong District in Nanyang |
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| Tan Ying-hua.Perspective of the localization of tourism image in multi-angle of view--An example of Wolong District in Nanyang[J].Journal of Nanyang Teachers College,2005,4(6):79-83. |
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| Authors: | Tan Ying-hua |
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| Abstract: | It is usually believed that regional tourism image is affected by the place and acceptors.In practice, we will find the regional tourism image also is affected by administrative division and regional level. The paper localizes the regional tourism image of Wolong District in Nanyang precisely,scientifically and reasonably with multi-angle of view according to the reality. |
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| Keywords: | regional tourism image multi-angle of view Wolong District in Nanyang |
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