国际商务谈判中的文化因素

在国际商务谈判领域,因各国的政治、经济和法律制度不同,尤其是传统文化与风俗习惯不同,使得拥有不同文化背景的各国谈判者存在着明显的文化差异。价值观念、时间观念、思维方式、人际关系观念和谈判风格的差异是文化差异中最为突出的几种类型。必须把谈判双方的价值观念、时间观念、人际关系观念等文化因素和谈判技巧、谈判策略、谈判过程等有机结合起来,并将之及时纳入企业的发展战略和组织结构之中,才能顺利实现双方文化融通、利益双赢的国际商务谈判目标。

Cultural Elements in International Business Neggotiation

Superficially,an international business negotiation seems the pure skillful contest,but in fact it is the contest and collision among different cultures.In the condition of economic globalization,the cultural elements appear especially important in the international business negotiations,especially because of different political,economical and legal regulations in different countries and the different traditional cultures and customs as well,traders have the different cultural backgrounds.Only combining neg...