从语用学角度分析英语广告的口号语

口号语是英语广告中的一个不可或缺的组成部分，在广告中起着识别宣传的产品、增加知晓度、树立产品形象的重要作用。口号语并非是单纯的语言符号，它同语境存在着密不可分的关系。只有借助语境的作用，口号语才能实现其功能。因此，语境在口号语中发挥着确定的意义和明确指代的作用。

Analysis of Slogans in English Advertisements from the Pragmatic Perspective

Slogans are essential parts of English advertisements. They play an important role of recognizing products, increasing the notability, setting up the product image. Slogans aren't simple linguistic notation, they have close relationship with context. Slogans can realize their functions with the help of context. So slogans play the role of defining the meaning and directive pronouns.