A grey literature review of the Cultural Olympiad |
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Authors: | James Kennell Nicola MacLeod |
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Institution: | Department of Marketing, Events and Tourism , Business School, University of Greenwich, Old Royal Naval College , London, SE10 9LS |
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Abstract: | This article considers the development of the UK Cultural Olympiad supporting London's successful bid to stage the Olympic Games in 2012. It suggests that the Cultural Olympiad is a complex event itself and needs to be better understood if any impacts are to be felt in a meaningful sense. The event is thus considered through review of over 50 documents relating to its management, in the context of a number of identified themes: cultural development, developing institutional frameworks, social benefit, educational benefit and promotional benefit. |
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Keywords: | Cultural Olympiad cultural programming London impact |
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