| 从关联理论的角度看新闻标题的功能 |
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| 引用本文： | 吴建晓.从关联理论的角度看新闻标题的功能[J].郧阳师范高等专科学校学报,2009,29(5):94-97. |
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| 作者姓名： | 吴建晓 |
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| 作者单位： | 浙江中医药大学,浙江,杭州,310053 |
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| 摘 要： | D.Sperber与D.Wilson在1986年提出的关联理论（relevance theory）具有很强的语用解释力。标题在新闻中具有举足轻重的作用,读者阅读新闻标题的过程也可以说是他和撰写者进行交流互动的过程。运用语用学关联理论的最佳关联原则对新闻标题进行分析,概括出新闻标题是在新闻报道内容和读者解读新闻的语境之间提供最佳关联性的交际手法,给读者提供最佳关联,同时指出新闻标题获得最佳关联应注意的问题。
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| 关 键 词： | 关联理论 最佳关联 新闻标题 |
On Function of News Title from Relevance Perspective |
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| WU Jian-xiao.On Function of News Title from Relevance Perspective[J].Journal of Yunyang Teachers College,2009,29(5):94-97. |
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| Authors: | WU Jian-xiao |
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| Institution: | WU Jian-- xiao (Zhejiang Chinese Medical University, Hanzhou 310053, China) |
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| Abstract: | D. Sperber and D. Wilson produced relevance theory in 1986, which has strong pragmatic expression. News title is of great importance in the news, when the reader reads the news title, he also changes ideas with the author. The paper has made an analysis on news title by use of the optimal relevance rule of relevance theory and proposed that news title is the optimal relevance between news content and the context of reader reading news. The paper also points out some notes that should be paid more attention to in obtaining the optimal relevance in news title. |
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| Keywords: | relevance theory optimal relevance news title |
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