Cultural psychology as a transformative agent for vocational psychology

Vocational psychology is need of reinvigoration and one way to achieve this goal is by re-examining vocational psychology in the light of cultural psychology. Vocational psychology is a cultural enterprise and the embeddedness of culture needs to be more fully incorporated into career theory and research. Cross-cultural and cultural psychology are described. Specific reference is made as to how core vocational concepts, such as development and the self, can be re-interpreted through cultural lenses.