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基于“二八定律”与“长尾理论”的农村移动通信市场开拓策略研究
引用本文:徐明祥,王俊春,李贵平. 基于“二八定律”与“长尾理论”的农村移动通信市场开拓策略研究[J]. 保山师专学报, 2014, 33(5): 65-68
作者姓名:徐明祥  王俊春  李贵平
作者单位:1. 楚雄师范学院经济与管理学院,云南楚雄,675000
2. 保山学院经济管理学院,云南保山,678000
摘    要:随着城市移动通信市场的逐渐饱和,未来市场发展和竞争的焦点将转移到农村市场。如何开拓农村市场已成为运营商必须思考的问题?随着"二八定律"实践式微,"长尾理论"的盛行,运营商需思考如何整合理论以支持新市场的开拓。文章从"二八定律"与"长尾理论"的研究视角,从宏观经济环境与行业趋势研究显示:农村市场和流量经营已经成为移动通信市场的双尾市场。同时从运营模式、核心业务与利基市场、技术支持平台三个层面提出了开拓农村移动通信市场的策略。

关 键 词:二八定律  长尾理论  农村移动通信市场  策略

An Empirical Research of Market development Strategies in Country Mobile Communication market,under the 80/20 Rule and Long Tail Theory
Xu Ming-xiang,Wang Jun-chun,Li Gui-ping. An Empirical Research of Market development Strategies in Country Mobile Communication market,under the 80/20 Rule and Long Tail Theory[J]. Journal of Baoshan Teachers' College, 2014, 33(5): 65-68
Authors:Xu Ming-xiang  Wang Jun-chun  Li Gui-ping
Affiliation:Xu Ming-xiang, Wang Jun-chun, Li Gui-ping(1. Chuxiong Normal University School of economics and management Chuxiong Yunnan Province 675000;2. Baoshan University School of economics and management Baoshan Yunnan Province)
Abstract:As mobile communication market saturating in the city, the focus of market development & competition is transferring from cities to countries in future. How to develop country markets necessary to consideration. With the effect declining in 80/20 rule and prevailing in Long Tail theory, operators need to consider how to integrate those theories for supporting development in new market. This study based on the view of 80/20 and Long Tail theory, through the research in macroeconomic environment and tendency of telecommunication industry, seeks to find the country market and flow operating has become a two tail market in mobile communication industry. Moreover, this study advanced the development strategies which based the framework of operational model, core business work, niche market and technic platform.
Keywords:the 80/20 Rule   Long Tail Theory   Country Mobile Communication   Market Development Strategy
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