中国新闻周刊的生存状况与发展路径

中国大陆地区的新闻类周刊1990年代以来取得长足发展,也面临新的挑战与危机。“生逢其时”的社会环境与“生不逢时”的媒体竞争环境,使其努力寻找更为适合自己的生存路径,包括对“刊”形态与“周”时态的重新认识,对“忙人”与“有影响力”的人的重新界定,对“品质”与“风格”的不同选择,以及从“品牌化生存”到“两栖化生存”的拓展,以期借助于其他类型传播媒体的同步传播或“二次传播,”形成品牌,扩大影响,牢牢站稳属于自己的一片媒体空间。

Living Spaces and Developing Approaches of China's News Weekly Magazines

News weekly magazines in Mainland of China have experienced significant developments and new challenges since 1990s.They have made great efforts and managed to pursue the best ways of survival under the "right-time" social environment and the "wrong-time" media competitive environment.These efforts have helped news weekly magazines successfully gain a space in China's media environment.