| 高职院校营销调研实训教学初探 |
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| 引用本文： | 肖胜昔.高职院校营销调研实训教学初探[J].十堰职业技术学院学报,2007,20(1):106-108. |
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| 作者姓名： | 肖胜昔 |
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| 作者单位： | 湖州职业技术学院,经贸分院,浙江,湖州,313000 |
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| 摘 要： | 营销调研能力是高职市场营销专业学生必须掌握的核心能力之一,实训教学是营销调研能力培养的关键环节。实训教学内容应涉及营销调研活动的主要环节,采用现场性和非现场性实训相结合的方式,抓好实训教学的组织和实施过程,提供其实施所需的内外部条件。
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| 关 键 词： | 营销调研 实训教学 高职院校 |
| 文章编号： | 1008-4738（2007）01-0106-03 |
| 收稿时间： | 2006-12-02 |
| 修稿时间： | 2006年12月2日 |
Analysis on practical teaching techenology of marketing research in the higher vocational education |
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| XIAO Sheng-xi.Analysis on practical teaching techenology of marketing research in the higher vocational education[J].Journal of Shiyan Technical Institute,2007,20(1):106-108. |
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| Authors: | XIAO Sheng-xi |
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| Abstract: | the ability of marketing research is one of the core ability which students majoring in marketing in higher vocational schools must obtain.And the actual training teaching is the critical link of the ability of marketing research.This paper,centering on the ability training of marketing research,explores the content,form,function,organization way,process,examines and critiques of the actual training teaching of marketing research. |
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| Keywords: | markteting research actual training teaching higher vocational schools |
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