| 昆明市在校大学生旅游行为特征与开发研究 |
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| 引用本文： | 柳静,赵敏燕. 昆明市在校大学生旅游行为特征与开发研究[J]. 昆明大学学报, 2006, 17(2): 67-71 |
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| 作者姓名： | 柳静 赵敏燕 |
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| 作者单位： | 1. 河南大学,生命科学学院,河南,开封,475000
2. 西南林学院,生态旅游学院,云南,昆明,650224 |
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| 基金项目： | 云南省教育厅项目成果(04Y426A) |
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| 摘 要： | 大学生旅游是整个旅游市场中一个重要而又独立的组成部分,具有很大的开发潜力。本文力图从感知行为、空间行为、消费行为和群体行为四个方面构建在校大学生旅游行为特征体系。通过访谈、问卷调查等手段来进行资料的收集,了解在校大学生对交通工具、住宿设施、餐饮设施、出游方式、旅游活动、旅游目的地等选择的倾向,分析不同年级、不同性别学生的旅游行为差异。从而为大学生旅游市场的开发提供依据和建议。
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| 关 键 词： | 在校大学生 旅游行为 旅游活动 旅游态度 |
| 文章编号： | 1671-2056（2006）02-0067-05 |
| 收稿时间： | 2006-04-12 |
| 修稿时间： | 2006-04-12 |
Research on Developing Strategy and Characteristic about Travel Behavior of University Students in Kunming City |
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| LIU Jing,ZHAO Min-yan. Research on Developing Strategy and Characteristic about Travel Behavior of University Students in Kunming City[J]. Journal of Kunming University, 2006, 17(2): 67-71 |
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| Authors: | LIU Jing ZHAO Min-yan |
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| Abstract: | The travel market of university students is an important and independent market,which has very big developmental potential.The article builds up a travel behavior system of university students in Yunnan from imaginable behavior,spatial behavior,consumptive behavior and colony behavior.The authors collect data by means of interview and questionnaire investigation.Different trends about choosing of vehicle,travel activity,travel place,travel manners are concluded.Then they analyze the difference about travel behavior in terms of different grades and sexes.This conclusion will provide some suggestions and reasons to promot the travel market of the university students. |
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| Keywords: | university students behavior of travel activity of travel attitude of travel |
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