湛江市滨海体育旅游发展的SWOT分析

采用文献资料法、调查法、SWOT分析和比较分析等方法,对湛江滨海体育旅游发展进行优势、劣势、机遇和威胁四方面分析,旨在为广东和湛江发展滨海体育旅游提出合理的发展对策与建议。研究结果表明:湛江有着得天独厚的自然地理条件、丰富的生物资源和悠久的历史文化及承办大型比赛的能力优势;湛江经济发展和基础设施相对落后、交通不便、体育旅游市场管理混乱、体育项目未充分开发及体育旅游专业人才匮乏的劣势;环境的破坏日益严重、国内外竞争对手的发展及新形势、新情况等不可预知因素日益增多构成了威胁;同时,省市各级政府对湛江做大做强滨海旅游高度重视和全力支持、全国和广东旅游经济各项指标均保持良好的增长势头及湛江客源市场不断扩大等为快速发展滨海体育旅游业提供了机遇。

Swot Analysis of Coastal Sports Tourism Development in Zhanjiang

The object of this study is the coastal sport tourism.The methods used to analyze its advantages,disadvantages,opportunities and threat are as follow: the documentary analysis method,investigation method,SWOT analysis method and comparison analysis method.The aim of the study was to put forward some reasonable development countermeasures and suggestions for the sports tourism in Zhanjiang and Guangdong.The results of the study shows that,Zhanjiang has long history and culture.It has unique geographical conditions and was abundant with biological resource,which entitles Zhanjiang to hold a large –scale game.Meanwhile,the governments at all levels give great attention and support to the coastal sports tourism.The increasingly index of the tourism economy and expansion of the tourist market provide opportunities for the sports tourism in Zhanjiang.However the economy development and infrastructure are relatively backward.The environmental breakage is increasingly serious.The traffic is inconvenient.What’s more,the confused management,the not fully development,the lack of professional and some other unpredictable factors like the new develop condition of other opponents at home and abroad have threaten to the development of coastal sports tourism.