| 中国武术散打王争霸赛市场困境分析 |
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| 引用本文： | 向武云. 中国武术散打王争霸赛市场困境分析[J]. 体育学刊, 2005, 12(5): 56-59 |
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| 作者姓名： | 向武云 |
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| 作者单位： | 绍兴文理学院,体育学院,浙江,绍兴,312000 |
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| 摘 要： | 从中国武术散打王争霸赛市场内部影响因素的角度出发,对其中的问题进行了分析与研究,这些问题主要表现在赛事经营者、媒体、观众、国家武管中心、赛事本身、投资者和广告赞助商7个方面.
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| 关 键 词： | 武术散打王争霸赛 市场 中国 |
| 文章编号： | 1006-7116（2005）05-0056-04 |
| 收稿时间： | 2005-01-13 |
| 修稿时间： | 2005-01-13 |
An analysis of problems existed in the market of China Wushu King of Sanda Challenge Match |
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| XIANG Wu-yun. An analysis of problems existed in the market of China Wushu King of Sanda Challenge Match[J]. Journal of Physical Education, 2005, 12(5): 56-59 |
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| Authors: | XIANG Wu-yun |
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| Abstract: | From the perspective of internal affecting factors of the market of China Wushu King of Sanda Challenge Match, the author analyzed and studied the problems therein, which include in 7 aspects, namely, match manager, media, audiences, National Wushu Management Center, match itself, investors, and ad sponsors. |
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| Keywords: | Wushu King of Sanda Challenge Match market China |
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