| 让意义之光照亮企业──国投新集公司成功导入CI探析 |
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| 引用本文： | 詹向红.让意义之光照亮企业──国投新集公司成功导入CI探析[J].合肥联合大学学报,1999(4). |
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| 作者姓名： | 詹向红 |
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| 作者单位： | 合肥联合大学!安徽合肥230022 |
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| 摘 要： | 国投新集公司去国有大中型企业集团中较早成功导入CI的企业之一。本文旨在通过对该企业实施CI战略模式的实地考察，从理论上揭示其成功要素所在，为我国其他企业正确导入CI提供经验借鉴。
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| 关 键 词： | 国投新集公司 CI 理念识别 行为识别 视觉识别 |
Probe into the Successful Introduction of Corporate Identity of Xinji Group |
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| Authors: | ZHAN Xiang - hong |
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| Abstract: | Xinji group is one of the national large- scale industrial enterprises in China. It has first successfully introduced Corporate Identity strategy. This article indicated theoreically the successful essences of the mould of application n of Corporate Identity strategy with personal investigation in Xinji group. The result could help other enterprises to introduce the Corporate Identity strategy correctly. |
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| Keywords: | xinji group corporate identity mind identity behavior identity visual identity |
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