商业银行培育客户忠诚度的对策研究

传统的注重客户满意的经营理念已经不能适应日趋激烈的银行竞争需要。超越顾客需要,为顾客创造价值,以此建立银行与客户的互动关系,打造银行的核心竞争力,提高客户忠诚度,应成为提高银行竞争力的重要营销理念。

Study on the Countermeasure for the Commercial Bank to Cultivate Faithfulness of Customers

The traditional management concept that emphasizes the satisfactory of customers has already couldn' t meet the requirement of competition between banks. To exceed the requirements of customers, create value for customers, establish the mutual active relations between banks and customers should be the important marketing concept that improves the faithfulness of customers to create and improve the core competitive force of banks.