跨源健康信息搜寻的动机、信息源选择及行为路径

本研究旨在探究用户面临多种健康信息源时的跨源健康信息搜寻行为,揭示这类信息搜寻行为的动机、信息源选择和行为路径。结合日记法和半结构化深度访谈法,收集并分析了26名参加者的健康信息搜寻日记及跟踪访谈数据,使用NVivo11分析数据。研究发现医生-用户交流障碍、信任缺失、用户自我调节和用户安全心理的需要是促使跨源健康信息搜寻行为产生的动机。相似病症用户的自我陈述、用户的路径依赖(习惯)、从众心理、信息源的权威性及可信度是影响用户跨源过程中信息源选择的主要因素。此外,用户跨源搜寻健康信息的过程中,其心理需求大于实际需求、凭“感觉”感知网络健康信息质量等特征较明显。本研究构建了跨源健康信息搜寻行为路径模型,研究的结果有助于提升用户健康信息搜寻行为认知,改善其跨源健康信息获取能力,提升其健康信息素养;同时,也为相关部门制定提升公民健康信息素养策略及支持跨源健康信息搜寻行为的信息系统的开发和设计提供了借鉴。

Motivation,Source Selection,and Behavior Path of Cross-Source Health Information Seeking

This study aims to explore users??cross-source health information seeking behavior,especially motivation,source selection,and behavior path when facing various sources of health information.The data were collected from the diaries and semi-structured in-depth interviews of 26 participants.Open coding was performed to analyze the data.The results indicate that communication barriers with doctors,lack of trust,self-regulation,and psychological safety are the motivations of cross-source health information seeking behavior.Personal statement of similar symptoms from other patients,dependent and habitual path,conformity,authority,and credibility of information sources are main factors that impact users’choice of source.In particular,some features,such as the necessity of psychological needs during the seeking process and the perceiving of the quality of information by“feelings,”are typical during the course of cross-source health information seeking.The study proposes a model to describe the behavior path of cross-source health information seeking,which can help users to improve their cognitive behavior,capability to access information,and health information literacy.In addition,it can also help relevant departments to develop strategies to improve users??health information literacy and assist health information systems to develop some mechanisms to support cross-source information seeking.