领先用户研究:概念,测量与影响因素

研究领先用户，可以了解未来市场发展趋势和捕捉用户需求变化，开发更具市场潜力的新产品或服务等，并增加企业新产品或服务的竞争优势。但相关研究尚未成熟，且国内研究十分缺乏。基于相关外文数据库对领先用户理论研究的重要成果进行了梳理，深入分析了领先用户的概念、量表与测量和影响因素等。研究发现：（1）领先用户是指在特定领域处于重要市场前沿地位（领先市场趋势），并期望从满足需求的解方案中获得高收益（高期望收益）的用户；（2）量表包括领先市场趋势和高期望收益两个基本维度；（3）影响因素由领域相关变量、领域独立变量和动机构成。最后，对未来研究方向进行了展望，以期为国内学者进一步研究领先用户及企业与领先用户合作进行新产品开发提供参考。

Lead user research:Concepts,measurements and influencing factors

Studying lead users can understand future market development trends and capture user needs, develop new products and services with more market potential and so on, and increase the competitive advantage of the company's new products or services. But the relevant research is not yet mature, and domestic research is very scarce. Based on the relevant foreign language databases, this study sorts out the important results of theoretical research of lead user, and analyzes in depth the concept, scales, measurements, and influencing factors. Results show that: first, lead users are individuals that are at the forefront of trends in important marketplace (ahead on an important marketplace trend) and expect high benefit from obtaining solutions to their needs (high expected benefits); second, the scale includes two basic dimensions of ahead on an important marketplace trend and high expected benefits; third, the antecedents of lead user consist of field-related variables, field-independent variables and motivation. Finally, the prospect of future research is prospected in order to provide references for domestic scholars to further study lead users and enterprises cooperate with lead users in new product development.