影响科技期刊潜在作者投稿的因素分析及编辑对策

当前科研评价体系的导向加上巨大经济利益的诱惑，产生了中国优秀论文“外流”现象。该文在多角度了解作者投稿“故事”的基础上，分析影响潜在作者投稿的因素：期刊的品牌；审稿的质量和效率；国际显示度与公众影响力；“刊后”服务。认为：我国科技期刊应“苦练内功”，如加强刊物内涵建设和立体化的品牌形象吸引优秀研究成果，借力新的技术和传播手段，实现编辑流程数字化、传播渠道多元化、沟通双向化等作者信赖策略，尽可能争取我国优秀论文的首发权。

Analysis of factors that affect the potential authors' submission to sci-tech journals and strategy of the editors thereof

Currently,the misguided research assessment system and huge economic interests in the temptation of academic impetuous bring about the so-called "outflow" phenomenon of China’s outstanding papers.In this paper,on the basis of multi-angle understanding of the authors’ submission experience,the factors that mostly affect the potential authors are put forward: 1) the brand of the journal;2) the quality and efficiency of peer-review;3) international visibility and public impact;4) "post-publication" service,etc.Finally,it is pointed out that China’s sci-tech journals should train such "hard skills" as: by strengthening the inner-content of publications and multi-dimensional display of the brand image to attract excellent original papers;capitalizing on new technologies and communication means to digitalize the editing process,diversify the communication channels,and construct an interactive communication between the authors,and so on.Only by this way can China sci-tech journals acquire the first-publishing right of the excellent papers.