| 顺德区珠宝市场分析 |
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| 引用本文： | 杨韵,郑俊亮,杨嘉欣,刘美凤,胡嘉欣,温晓锋.顺德区珠宝市场分析[J].顺德职业技术学院学报,2011,9(2):82-86. |
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| 作者姓名： | 杨韵 郑俊亮 杨嘉欣 刘美凤 胡嘉欣 温晓锋 |
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| 作者单位： | 顺德职业技术学院经济管理学院,广东佛山,528333 |
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| 摘 要： | 运用问卷调查法、实地观察法、访谈法等深入调研顺德区珠宝市场的品牌竞争、商圈分布、定价策略、本地居民的消费习惯和消费倾向等,分析区内珠宝市场的未来发展趋势并对珠宝企业提出相应的对策建议。
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| 关 键 词： | 珠宝首饰 商圈分析 多品牌战略 珠宝网购 |
An Analytical Report on Shunde's Jewelry Market |
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| Authors: | YANG Yun ZHENG Jun-liang YANG Jia-xin LIU Mei-feng HU Jiao-xin WEN Xiao-feng |
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| Institution: | YANG Yun,ZHENG Jun-liang,YANG Jia-xin,LIU Mei-feng,HU Jiao-xin,WEN Xiao-feng(School of Economics and Management,Shunde Polytechnic,Foshan Guangdong 528333,China) |
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| Abstract: | In this report,we use such research methods as questionnaire survey,observation and interviews to study the jewelry market in Shunde.Our areas of study include brand competition,business districts,pricing strategies,spending habits and spending propensity.From the research results we find some future development trends in Shunde's jewelry market and put forward some proposals for the jewelry companies. |
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| Keywords: | jewelry market business districts analysis multi-brand strategies jewelry sales online |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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