滨州市乒乓球俱乐部管理模式分析

为探明现阶段滨州市乒乓球俱乐部的管理模式，为其发展提供依据，对滨州市30家大中小俱乐部进行调查研究。结果显示，经营规模大多为中小型，经营的方式大部分为非会员制与会员制两种，教练每周的授课次数不多，授课方式多样，薪水普遍不高。消费方式以会员为主，消费者以中小学生与中青年为主要人群，消费动机以强身健体和提高运动能力为主。

Management Mode Analysis of Table Tennis Club in Binzhou City

In order to investigate table tennis club＇ management model in Binzhou City, and provide the basis for the development of Binzhou City, 30 medium and small clubs were investigated. The results show that the scale of most clubs is small and medium with the running way of non-membership and membership, and coaches, generally with low salary, have few lessons per week in diverse teaching methods. With membership-based consumption as the main pattern, consumers are mainly schoolchildren and young people, and their motivation is mainly keeping fit and im-proving exercise capacity.