| 高校学报建立战略联盟的构想 |
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| 引用本文： | 朱慧娟.高校学报建立战略联盟的构想[J].编辑学报,2004,16(2):121-122. |
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| 作者姓名： | 朱慧娟 |
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| 作者单位： | 天津商学院学报编辑部,300134,天津 |
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| 摘 要： | 通过建立战略联盟,打破高校学报相对独立的办刊模式,实现编辑部之间多角度的合作,达到共同拥有市场、共同使用资源等战略目标,以提升高校学报的板块竞争力.
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| 关 键 词： | 高校学报 战略联盟 资源共享 板块效应 高校 战略联盟 journals university strategic alliance building 竞争力 板块 战略目标 资源 共同使用 市场 合作 多角度 编辑部 办刊模式 |
| 修稿时间： | 2003年6月19日 |
Thinking about building strategic alliance among university journals |
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| Zhu Huijuan,Author's addressEditorial.Thinking about building strategic alliance among university journals[J].Acta Editologica,2004,16(2):121-122. |
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| Authors: | Zhu Huijuan Author's addressEditorial |
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| Institution: | Zhu Huijuan Author's addressEditorial Department of Journal of Tianjin University of Commerce,300134,Tianjin,China |
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| Abstract: | Through building strategic alliance, independent management model of journals published by universities can be broken. Then the multiform cooperation between the editorial departments may be realized. The departments can achieve strategic targets such as occupying markets and using common resources together, so as to promote the competition of university journals. |
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| Keywords: | university journal strategic alliance resource sharing effect of union |
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