| 南水北调中线工程水源地旅游营销策略 |
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| 引用本文： | 靖增群,甄嘉,陈哲.南水北调中线工程水源地旅游营销策略[J].十堰职业技术学院学报,2002,15(3):53-56. |
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| 作者姓名： | 靖增群 甄嘉 陈哲 |
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| 作者单位： | 1. 十堰职业技术学院,管理工程系,湖北,十堰,442000
2. 十堰职业技术学院,科研处,湖北,十堰,442000 |
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| 摘 要： | 南水北调中线工程水源地旅游发展缓慢 ,原因之一就是其旅游营销滞后。为此 ,建议突出水源地旅游营销的主题形象 ,建立完善的营销网络 ,实行大营销策略及政策营销、事件营销、联合营销等方式 ,以加快水源地旅游发展
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| 关 键 词： | 南水北调中线工程 水源地旅游 营销策略 |
| 文章编号： | 1008-4738(2002)03-0053-04 |
| 修稿时间： | 2002年5月9日 |
The marketing method of water resource tourism |
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| JING Zeng qun ,ZHEN Jia ,CHEN Zhe.The marketing method of water resource tourism[J].Journal of Shiyan Technical Institute,2002,15(3):53-56. |
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| Authors: | JING Zeng qun ZHEN Jia CHEN Zhe |
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| Institution: | JING Zeng qun 1,ZHEN Jia 1,CHEN Zhe 2 |
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| Abstract: | The water resource tourism in the Middle Route Project of Water Diversion from South to North develops very slowly.One of the reasons is the slow marketing .So we suggest that we should focus on the main image, set up the complete marketing net, take up the whole marketing as well as the policy marketing,activity marketing and united marketing.In this way can we advance its development. |
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| Keywords: | Middle Route Project of Water Diversion from South to North water resource tourism marketing method |
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