The role of lead users in knowledge sharing

This paper introduces a model of knowledge sharing in an online community of practice that suggests that knowledge contributions will be made by those who possess the relevant knowledge. For them, matching a ready-made solution to a problem is low cost. We hypothesize that lead users – due to their characteristics – are likely to possess more relevant solution knowledge and thus be centrally involved in contributing knowledge. Our results support the hypothesis by showing that lead user characteristics relate positively to making contributions to the community. In addition, we find that search and integration of knowledge from different external sources of relevance to the community positively moderates knowledge contributions by lead users.