| 论提升酒店竞争力的营销策略 |
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| 引用本文： | 曹艳芬. 论提升酒店竞争力的营销策略[J]. 宁波职业技术学院学报, 2007, 11(6): 23-25 |
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| 作者姓名： | 曹艳芬 |
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| 作者单位： | 湖北职业技术学院,旅游与酒店管理系,湖北,孝感,432000 |
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| 摘 要： | 酒店营销策略应针对我国酒店营销存在的问题和借鉴国外酒店营销的成功经验,实施内部营销策略、文化营销、无线网络营销、关系营销和细节营销策略。
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| 关 键 词： | 酒店营销 策略 顾客满意 |
| 文章编号： | 1671-2153(2007)06-0023-03 |
| 修稿时间： | 2007-08-22 |
The research to promote hotel on marketing strategy |
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| CAO Yan-fen. The research to promote hotel on marketing strategy[J]. Journal of Ningbo Polytechnic, 2007, 11(6): 23-25 |
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| Authors: | CAO Yan-fen |
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| Abstract: | The article utilizes the newest marketing theory with reality,has conducted the research on our country hotel mar-keting strategy.By analysis the question which existed with our country hotel marketing and success experience with overseas hotel marketing,point internal marketing strategy,culture strategy,the network marketing strategy,the relational marketing strategy and the detail marketing strategy so on.Through the research,the purpose of is in order to promote to develop our country hotel source of tourists market diligently ability and the level. |
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| Keywords: | hotel marketing strategy satisfied of the customer |
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