竞争情报在我国企业管理中的运用研究

当今社会，情报已被国际公认是继资金、技术、人才之后企业的第四大生产要素，情报竞争也日趋白热化。竞争情报已经引起了全世界的关注，这种关注更主要体现在企业界对竞争情报的高度重视。而随着计算机技术、网络技术、数据库技术等相关技术的不断发展和进步，如何在这种背景下开展竞争情报工作，对于企业的生存和发展来说至关重要。本文对竞争情报的基本理论进行简要描述，阐述了竞争情报在企业管理中实施标杆管理，并对竞争情报如何为企业制定经营战略服务进行了详细的分析，对企业在网络环境下建设竞争情报系统和开展竞争情报工作具有一定的参考价值和指导意义。

Research on the Role of Competitive Intelligence in Enterprise Management

Today,information is regarded as a fundamental productive element together with capital,technology and talents.More and more attentions have been paid to Competitive Intelligence (CI) all over the world,esprecially in the enterprises.With the development of technology of computer,network and database,it becomes more and more important to enterprises how to take advanage of CI under this background.This paper presents a general statement of the theory study of the competitive intelligence,introduces competitive intelligence applied in business management and how competitive intelligence helps enterprise to realize benchmarking,and analyzes how competitive intelligence serves enterprises' establishment of business strategy in the methods of systemic analysis.It has valuable reference to the construction and managment of enterprise Competitivce Intelligence System(CIS).