| 谈商务英语教学与跨文化交际能力的培养 |
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| 引用本文： | 徐喜峰.谈商务英语教学与跨文化交际能力的培养[J].辽宁高职学报,2011,13(7):40-41,46. |
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| 作者姓名： | 徐喜峰 |
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| 作者单位： | 辽宁信息职业技术学院,辽宁辽阳,111000 |
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| 摘 要： | 差异文化背景因素及其渗透影响力,在国际商务活动中具有越来越重要的作用,跨文化交际能力在国际商务环境中具有重要的作用。所以,在高职商务英语的教学中,要注重文化差异中的商务英语词汇句法、语域的教学;要转变传统教学观念,提高教师自身素质,加大学生实际应用机会,有效使用现代教学及信息技术。
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| 关 键 词： | 商务英语课程 教学 文化意识 跨文化交际 |
On the Teaching of Business English and the Cultivation of Cross-cultural Communication Ability |
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| XU Xi-feng.On the Teaching of Business English and the Cultivation of Cross-cultural Communication Ability[J].Liaoning Higher Vocational Technical Institute Journal,2011,13(7):40-41,46. |
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| Authors: | XU Xi-feng |
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| Institution: | XU Xi-feng(Liaoning Information Vocational Technical College,Shenyang 111000,China) |
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| Abstract: | Different cultural background factors and their infiltrating influence play more and more important roles in international business activities.Cross-cultural communication ability plays an important role in international business environment.Therefore,in the teaching of higher vocational business English,it needs to pay attention to the teaching of business English vocabulary,syntax and register in culture difference.It also needs to change traditional teaching concept,improve teachers' quality,increase stu... |
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| Keywords: | business English curriculum teaching cultural awareness cross-cultural communication |
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