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Social Media and Active Shooter Events: A School Crisis Communication Challenge
Authors:Blair Thompson  Joseph P Mazer  Holly J Payne  Angela M Jerome  E Gail Kirby  William Pfohl
Institution:1. Department of Communication, Western Kentucky University, Fine Arts Center Rm. 147, 1906 College Heights Blvd, Bowling Green, KY 42101. E-mail: blair.thompson@wku.edu.;2. Department of Communication, Clemson University. E-mail: jmazer@clemson.edu.;3. Department of Communication, Western Kentucky University. E-mail: holly.payne@wku.edu.;4. Department of Communication, Western Kentucky University. E-mail: angela.jerome@wku.edu.;5. Special Education, Western Kentucky University. E-mail: Gail.kirby@wku.edu.;6. Department of Psychology, Western Kentucky University. E-mail: William.pfohl@wku.edu
Abstract:In recent years, the need to study the communication challenges schools face during crises has become essential. The current study included semi-structured interviews with 56 crisis team members from 21 P–12 districts. Participants identified the social media challenges and strategies districts employ during crisis events. Implications for scholars and P–12 administrators are discussed.
Keywords:Active Shooter Events  Crisis Communication  P–12 Level  Social Media
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