基于DEA的B2C电子商务配送模式的选择 |
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引用本文: | 张海丽.基于DEA的B2C电子商务配送模式的选择[J].江苏经贸职业技术学院学报,2013(3):16-18. |
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作者姓名: | 张海丽 |
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作者单位: | 福州大学八方物流学院,福建福州350002;闽北职业技术学院管理系,福建南平353000 |
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摘 要: | 分析目前B2C电子商务企业物流配送模式选择存在的问题及各种配送模式的特点,确定B2C电商企业选择配送模式的主要指标。采用数据包络分析(DEA)方法,展示如何选择适合B2C电子商务企业的配送模式。
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关 键 词: | B2C 配送模式 数据包络分析 |
Selection of Distribution Mode of B2C Enterprises Based on DEA |
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Authors: | ZHANG Hai-li |
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Institution: | ZHANG Hai-li(School of All-trans Logistics,Fuzhou University,Fuzhou 350002,Fujian,China; Department of Management,MinBei Vocational and Technical College,Nanping 353000,Fujian,China) |
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Abstract: | This paper analyzes the current issue of distribution mode selection applied to B2C e-commerce enterprises and the characteristics of various distribution modes of them,determines the indictor of distribution mode selecting.At last,DEA was applied to choose the most suitable distribution mode for B2C e-commerce enterprise. |
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Keywords: | B2C distribution mode data envelopment analysis |
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