| 试论奥运会的商业运作 |
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| 引用本文： | 魏彪.试论奥运会的商业运作[J].体育科学研究,2001,5(3):13-16. |
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| 作者姓名： | 魏彪 |
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| 作者单位： | 汕头大学体育部,广东,汕头,515063 |
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| 摘 要： | 奥运会的商业运作虽然只有短短的十几年时间,但它对奥运会的影响与作用已非同凡响.对奥运会引入商业运作的成因,以及商业运作具体的方式、方法进行了阐述.并结合北京申办2008年奥运会,论述了北京获得举办权后,应从哪些方面开发、运作国内的奥运市场.
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| 关 键 词： | 奥运会 商业化 运作 赞助 开发 |
| 文章编号： | 1007-7413(2001)03-0013-04 |
| 修稿时间： | 2001年3月19日 |
On the Commercialization of the Olympics |
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| WEI Biao Physical Education.On the Commercialization of the Olympics[J].Sports Sciences Researches,2001,5(3):13-16. |
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| Authors: | WEI Biao Physical Education |
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| Institution: | WEI Biao Physical Education Department,Shan Tou University,Shan Tou 515063,China |
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| Abstract: | Only being one decade or so, the commercialization of the Olympics has already made remarkable impact and effect on Olympic Games. This article discusses, in great detail, the impetus of introducing commercial mechanisms into the Olym- pics and the particular ways and methods of commercialization. The article also provides suggestions on how Beijing could de- velop and operate the domestic Olympic market, if Beijing shall be successful in its current bid for the 2008 Olympics. |
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| Keywords: | The Olympics commercialization operation sponsorship develop |
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