基于游客感知的成都乡村旅游路径探索

以成都著名农家乐三圣乡“五朵金花”为例，基于期望差异理论，从旅游资源、旅游产品、旅游环境和旅游服务四个方面研究了“五朵金花”游客满意度。结果表明：空气清新和悠闲的生活形态是“五朵金花”游客的最重要期望，花卉景观建设和特色农家餐饮是“五朵金花”需要改进的地方，指出三圣乡“五朵金花”未来应向环境优美的休闲旅游目的地的方向发展。

Chengdu Rural Tourism Route Exploration Based on Tourist Apperceiving

Taking the"Five Golden Flowers"in Sansheng village as the example ,which is a famous rural tourism place of Chengdu ,and based on the Expectancy Discrepancy Theory ,this article studies the tourists'satisfaction de‐gree from four aspects ,namely tourism resources ,tourism products ,tourism environment and tourism service .The results show that fresh air and leisure living style of the"Five Golden Flowers"are the most important expectations of tourists ,the flower landscape and characteristic rural cuisine of the"Five Golden Flowers"need to be improved , and the research also points out that the"Five Golden Flowers"in Sansheng village should be developed towards the direction of leisure tourism spot with beautiful environment in the future .