| 建国以来的汉语商标词研究 |
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| 引用本文： | 孙习成.建国以来的汉语商标词研究[J].苏州教育学院学报,2012,29(2):26-30. |
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| 作者姓名： | 孙习成 |
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| 作者单位： | 苏州大学文学院,江苏苏州215006 浙江传媒学院国际文化传播学院,浙江杭州310018 |
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| 摘 要： | 建国以来汉语商标词的研究经历了以下三个阶段：新中国成立至20世纪80年代的萌生期,这个时期,汉语商标词是依附在商标上被人们所关注的,而不是作为一种词汇现象进入学者的视野;20世纪90年代的发展期,这个时期,汉语商标词已经作为一种独特的词汇类聚进入学者的视野,大家对商标词进行了初步的讨论,取得了一批有价值的成果;21世纪以来的初步繁荣期,出现了大量多角度多层次的研究成果,呈现出繁荣的景象。
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| 关 键 词： | 商标词 汉语 研究 历史 建国以来 |
Researches on Chinese Trademark Words since the Founding of PRC |
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| Authors: | SUN Xi-cheng |
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| Institution: | SUN Xi-cheng1,2(1.School of Humanity,Soochow University,Suzhou 215006,China; 2.The School of Cultures and Communications,Zhejiang Institute of Communication and Media,Hangzhou 310018,China) |
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| Abstract: | The Research on Chinese trademark words can be divided into three periods since the founding of PRC.In the initiation phase(1949-1980s),scholars viewed them as an attachment to the trademark instead of a lexical phenomenon.And the development period(1990s) has witnessed an initial discussion on Chinese trademark words as a unique cluster of words with fruitful research results.While the booming period(2000s-) has seen a glory with a large number of fruitful researches from different angles and varied levels. |
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| Keywords: | trademark words Chinese research history since the founding of PRC |
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