| 基于行动导向的高职商务英语教学改革——案例教学视角下《跨文化商务交际》的实践探索 |
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| 引用本文： | 刘士祥,朱兵艳.基于行动导向的高职商务英语教学改革——案例教学视角下《跨文化商务交际》的实践探索[J].苏州教育学院学报,2012,29(4):99-101. |
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| 作者姓名： | 刘士祥 朱兵艳 |
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| 作者单位： | 海南软件职业技术学院外语与旅游系,海南琼海,571400 |
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| 基金项目： | 海南软件职业技术学院院级项目(Hr201211) |
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| 摘 要： | 培养商务英语高技能复合型应用人才，不仅要求学生具有扎实的语言基础，而且要具备较强的跨文化交际实践能力。基于行动导向理念，从案例教学法的视角，探讨商务英语在跨文化教学中的应用，加速课程教学与岗位能力的转换，培养学生综合职业能力。
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| 关 键 词： | 行动导向 商务英语 案例教学法 能力本位 |
Action-oriented Business English Teaching in Vocational College:A Case-driven Pedagogical Approach in Intercultural Business Communication |
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| Authors: | LIU Shi-xiang ZHU Bing-yan |
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| Institution: | (Department of Foreign Languages & Tourism,Hainan College of Software Technology,Qionghai 571400,China) |
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| Abstract: | Action-oriented teaching mode,aimed to cultivate talents with comprehensive professional qualities through students’ own actions and activities,is a kind of employment-oriented and competence-based teaching style.It not only stresses the importance of the English language skills and international business knowledge,but also their intercultural communicative competence.Therefore,how to make better use of the approach from the perspective of case-driven pedagogical approach in intercultural business communication is worthy of in-depth study. |
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| Keywords: | action-oriented teaching business English case-driven approach competence-based |
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