克隆技术概念的社会扩散与媒体的社会职责

在现代信息发达的社会中，一种新技术概念在社会的扩散，一种新技术成果在社会的推广，一种新技术产品在社会的应用，均离不开众多媒体强大的中介传播作用。一种技术在媒体宣传中的形象，将直接影响到社会公众对此项技术的接受态度。因此，在对待技术的公众形象问题时，决不能忽视媒体的重要引导作用。我们通过对克隆技术概念社会扩散现状的分析，指出了媒体在传播技术概念中的社会职责和传播原则。

The Social Diffusion of the Concept of Clone Technology and Media''''s Social Responsibility

In modern information society,social diffusion of a sort of new concept of technology and social extension of a sort of new technological production,they are have to depend on the spread action of many media.The public accept attitude about a sort of technology almost according to the visualization of this technology in media.when we think about the problem of public visualization on some sort of technology,we can't overlook the media important function. According to the social diffusion of the concept of technology of clone,this article will be explore media's social responsibility and some principles on the spread of technological concept.